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Natr'l to Craft Branch - this is my story, so far

Updated: May 16, 2023


Natr’l was born just before lockdown – the logo designed with a clear vision to find products that meant something & that we believed in. It meant more than just a brand or a logo because it was an idea my son & were working on together - My son mostly handed it over to me & became a cheerleader (of sorts – my biggest supporter) .. 😍


We wanted to go eco-friendly, a product I was loving at the time was wool dryer balls so it naturally steered in that direction - and our wool dryer balls were in Amazon selling well just as lockdown & restrictions became a real thing. Wool dryer balls bundled with our Natr’l essential oils sold out quickly, but sourcing had become a small businesses nightmare, at the same time that Amazon was going through ‘a thing’ during lockdown & we made a decision to stop & sell on our own without sitting side by side mass produced products.


Our Natr’l Jute Bags came first, followed by Cotton Net Bags, Produce Bags, Drawstring Bags, Small Jute Bags and Black Tote Bags - now introducing giftAbAgs


It just so happened that on the back of all that Clever Fish Studios became my thing (now The Craft Branch) and I fell back in love with designing, creating & getting busier with very little time to look after Natr’l. Now that I have built my website and have more free reign Natr’l is back in my life sharing my time between The Craft Branch while still keeping Natr’l alive.


 








produce bag set
Produce Bags by Natr'l



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